Breazy, Inc.
Breazy is one of the leading online marketplaces catering to users looking for nicotine alternatives such as electronic cigarettes, e-liquid, vape mods, and accessories. Breazy’s offerings span 2,400+ brands and 13,000+ unique products.
As the lead graphic designer for Breazy, I played a significant part in shaping the company's visual narrative, resonating with its diverse audience in the competitive world of nicotine alternatives.
Services: Art direction, branding and identity, print/digital marketing, packaging, social media, email, web banners, website enhancement, photography, photo manipulation/retouching,
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Industry: Vaping/E-Cigarette
Challenge: Formulate a unique brand image that stands out and redefines the market's conventional boundaries. It was important to seamlessly infuse the personalized adventure of selecting from a vast range of nicotine alternatives into Breazy's brand narrative, encapsulating the essence of a lifestyle rather than merely a product. The objective was to prominently showcase Breazy's extensive product catalog and strategically attract partnerships and collaborations that would further elevate Breazy's standing in the industry.
