Relaxed Pup
Relaxed Pup is a marketplace for alternative wellness products for your four-legged friends. They offer 3,000+ products such as treats, oils, and drops in the fast growing CBD space to help relieve anxiety, pain, and allergies. They seek to provide a broad selection of trusted brands to better educate and serve a rapidly growing customer base.
As the lead graphic designer for this project, my responsibility was to craft a visual identity that embodies credibility and compassion. This visual identity was intended to both captivate and educate the rapidly growing customer base, carving out a distinctive niche for Relaxed Pup in the competitive pet wellness market.
Services: Art direction, logo design, branding and identity, iconography, print/digital marketing, packaging, web design
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Industry: Pet Wellness
Challenge: Develop a compelling and distinctive visual identity, as well as marketing materials, that would set Relaxed Pup apart within the rapidly growing pet wellness market. The objective was to showcase the extensive array of trusted products on offer and forge a personal connection with pet owners. Each design element needed to be meticulously curated to convey the company's unwavering commitment to enhancing the well-being of pets, while radiating trust, warmth, and reliability. The ultimate aim was to position Relaxed Pup as the premier marketplace for alternative wellness products for pets, guiding and enlightening its target audience on the numerous benefits these products offer.